Nomazulu Moyo
JOHANNESBURG, South Africa – Durban is buzzing with anticipation for the upcoming Africa Travel Indaba slated to run from 13 to 16 May 2023.
This year’s theme, “Unlimited Africa,” promises a tapestry of new and traditional African experiences, the organisers have said.
What’s Cooking in Durban?
The event, a brainchild of South African Tourism, will unfold in the scenic KwaZulu-Natal province, a land of cultural richness and natural splendor. The Inkosi Albert Luthuli Convention Centre (ICC Durban) will serve as the central hub, surrounded by Durban’s historic charm and vibrant township life.
A Day for Business Brilliance
Kicking off the event, the Business Opportunity Networking Day (BONDay) on 13 May will be a think tank for tourism insights and knowledge exchange, setting the stage for a week of innovation and growth.
A Marketplace of Wonders
With over 1 100 exhibitors, the sold-out show floor is a testament to Africa’s diverse leisure tourism offerings. High-quality buyers from across the globe will converge, seeking out the unique and the extraordinary.
Speed Marketing: Fast-Track to Success
The Speed Marketing sessions, a highlight of the Indaba, will offer a platform for showcasing and discussing tourism products, under themes that celebrate Africa’s rich heritage and adventurous spirit.
Networking: The Heart of the Indaba
Networking events, especially the official welcome on 14 May, aim to foster connections that drive business forward, offering delegates a taste of authentic Durban hospitality.
Spotlight on SMMEs
The Hidden Gems Zone will shine a light on Small, Medium, and Micro Enterprises (SMMEs), showcasing unique experiences and products that embody the spirit of African tourism.
Economic Engine of Growth
Last year’s Indaba injected over R1 billion into the national economy and supported thousands of jobs. This year’s projections are equally promising, underscoring the event’s role as an economic catalyst.
Editorial Enlightenment
Media sessions will delve into the impact of tourism on culture, history, and technology, highlighting the sector’s role in driving positive change.
A Celebration of African Resilience
Coinciding with Africa month, the Indaba stands as a proud display of the continent’s enduring tourism industry, rich in culture and natural beauty.
Tech-Forward Experience
Innovations like an upgraded mobile app with indoor navigation promise to enhance the delegate experience, making every moment at the Indaba seamless and engaging.
Africa’s Travel Indaba is one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar. It showcases the widest variety of Southern Africa’s best tourism products and attracts international buyers and media from across the world.
