Nomazulu Moyo
JOHANNESBURG, South Africa – Cape Town is gearing up to host the second edition of the Tourism Investment Forum Africa (TIFA) at the World Travel Market Africa 2024, from 10 to 12 April to.
TIFA, a vital platform for African investment opportunities, has forged partnerships with prominent entities including Brand South Africa, the Industrial Development Corporation, the City of Cape Town, KZN Tourism, and Millvest Advisory, among others.
Miller Matola, CEO of Millvest Advisory and the event organiser, this week said there was untapped potential in the tourism investment sector.
“Cape Town attracts tourists from around the globe, offering a myriad of investment prospects in wine farms, hotels, and various developments poised to enhance tourism,” Matola said.
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The collaboration with the World Travel Market Africa (WTMA) was strategic, as WTMA focused on trade while TIFA concentrated on investment, creating a synergistic relationship. Matola said he anticipated that the event would serve as a hub for attendees to network with potential financiers and attract investments.
“Our aim is to showcase the abundance of investment opportunities Africa has to offer and position the continent as an attractive investment destination,” he added.
Matola also addressed challenges such as the lack of bankability for numerous projects and visa complications hindering potential attendees’ participation.
Papy Luzala, Head of Commercial and Government Affairs Africa at RX Affairs of WTMA, said they anticipated a dynamic event with participation from various African nations, including Kenya, Botswana, Zimbabwe, and Lesotho, as well as global attendees.
“We’re preparing for an event packed with activities,” Luzala said.
The previous summit attracted over 190 delegates, with 13 countries showcasing more than 50 investment projects. This year’s event is expected to surpass these numbers, further solidifying its status as a key investment forum.
