Digital innovation can help them engage diverse markets
Tulani Ngwenya
Zimbabwe’s Permanent Secretary in the Ministry of Industry and Commerce, Dr Thomas Utete-Wushe has emphasised the importance of leveraging technology to enhance market access and international visibility. In anticipation of the upcoming Zimbabwe International Trade Fair (ZITF), prime focus has been placed on the innovative utilisation of technology as a catalyst for extending the reach of Zimbabwean businesses into global markets.
“By harnessing digital tools and platforms, such as social media, e-commerce websites, and online marketplaces, companies can effectively promote their products and engage with a diverse audience of global consumers,” stated Dr Utete-Wushe.
Digital innovation a core part of 2024 ZITF theme
This underscores the theme of this year’s ZITF, which promotes innovation as a key driver for economic growth and global expansion.
Digital marketing strategies have become essential for businesses aiming to increase their international presence. Targeted advertising and tailored promotional content enable Zimbabwean companies to connect with specific market segments worldwide. This not only boosts brand visibility but also fosters customer engagement and loyalty, which are crucial for building long-term relationships with consumers abroad.
Digital innovation helps boost online sales
Online sales platforms also play a critical role by providing a venue where Zimbabwean products can be displayed and purchased by an international clientele. This breaks down traditional geographical barriers and opens up new avenues for sales and business growth. Economic statistics highlight the success of such initiatives, with a significant increase in export volumes driven by these digitised trade channels.
Recent data reflects the positive impact of digital adoption in commerce, with Zimbabwe’s digital trade indices showing a 20% rise in online commercial activities. Moreover, the contribution of e-commerce to national GDP has witnessed a commendable increase, underscoring the pivotal role of digital platforms in fostering economic development.
Digital innovation enhances competitiveness
Through strategic use of technology, Zimbabwean enterprises are not only able to penetrate and navigate various global markets but also enhance their competitiveness. This aligns with Dr Utete-Wushe’s vision of establishing a resilient and sustainable international presence, ensuring that local businesses thrive in the competitive global marketplace.
As Zimbabwe continues to promote and integrate technological advancements in its commercial practices, the ZITF stands out as a beacon of innovation and international cooperation. This direction not only paves the way for enhanced economic prosperity but also positions Zimbabwean enterprises at the forefront of the global economic stage, advocating for a technology-empowered future.
